<Extremely ordinary extraordinary life>
The project we are introducing is the design of a fashion store located inside a department store in Seoul. For this brand, which creates urban and unique clothing, we focused on the beauty found in city life. We envisioned creating natural beauty using materials that are not typically considered natural—such as wire mesh, pipes, discarded tree branches, industrial materials, and artificial flowers.
To display shoes, we created an intriguing staircase-like structure, where discarded beverage bottles, which we often drink and throw away, are painted in bold colors and placed as if they were modern art pieces. By expressing beauty through everyday objects that we might not typically consider beautiful, we aimed to highlight an extraordinary beauty in the most ordinary of daily life.
